Fourth we empirically test the role of relationship marketing. The major change seems to be the journal of the academy of marketing science, which has moved up from 4 to 4 and four journals which have entered the list under the 1 journals, namely, journal of communication management, journal of research in interactive marketing, journal of social marketing and young consumers. International journal of academic research in economics and management sciences march 2014, vol. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a. Almost all the articles selected have been published in specialized journals in entrepreneurship or international marketinginternational business. American journal of research communication a journals. Journal of international marketing is dedicated to advancing international marketing practice, research and theory. In the usa online marketing is still prevalent, in italy is referred as web marketing but in the uk and worldwide, digital marketing has become the most common term, especially after the year 20. There are no charges for publishing with inderscience, unless you require your article to be open access oa. Iaeme publication, ijmet, ijciet, ijcet, ijecet, ijaret. The aim of the journal of services marketing is to publish articles that enrich. The international journal of customer relationship marketing and management ijcrmm addresses critical success factors for crm implementation, activities that are affected by the use of crm programs, and consequent performance outcomes. Modern marketing encompasses an everincreasing number of strategies, channels, tactics, and tools. The journal of business research jbr is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field.
Role of relationship marketing in competitive marketing. All these elements are very significant and depend upon each other. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Digital marketing is an umbrella term for the marketing. International journal of business marketing and management. In the study, first we examine the nature of relationship marketing. International journal of bank marketing is available as part of an online subscription to the emerald marketing ejournals collection.
Pdf manufacturers often use relational governance to manage interfirm relationships with their distributors. Given the diversity of environments and cultures, ethical issues are numerous. All journal articles featured in journal of marketing management vol 36 issue 12. With the increased internationalization of multinational corporations, the need to address international marketing ethics arises carrigan et al. The journal presents scholarly and managerially relevant articles on international marketing. Journal of international marketing volume 28, number 1, mar 01. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting. June 2011 166 customer relationship management and its relationship to the marketing performance dr. Marketing theories and practices must adapt to these new technological and social scenarios. Ijcrmm documents the role of crm in different sectors and indu. International marketing journals the term international means worldwide, hence it can be defined as the application of marketing principles to more than one country.
Third we conceptualize the role of relationship marketing to competitive marketing strategy. The most downloaded articles from international journal of research in marketing in the last 90 days. The 90s decade saw a significant change in the structure of international marketing. Each submission must adhere to the guidelines set forth below. The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine. Imr does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape. Journal of international marketing strategy semantic scholar. Several other servicerelated journals have been launched since the journal of services marketing was. A look at gender differences and marketing implications. Current technological and quantitative approaches to e. Submission guidelines journal of international marketing. Previous issue table of contents pdf editorial board pdf. Emerald international journal of bank marketing information.
The second volume of the journal is a continuation of our efforts to publish quality articles in the field of international marketing, which will be highly regarded and. The journal of marketing has been the primary outlet for academic services marketing research among the. International journal of internet marketing and advertising, from inderscience publishers, discusses emerging methods of marketing and advertising brought about by the internet and it applications. Volume 33, 2020 vol 32, 2019 vol 31, 2018 vol 30, 2017 vol 29, 2016 vol 28, 2015 vol 27, 2014 vol 26, 20 vol 25, 2012 vol 24, 2011 vol 23, 2010 vol 22, 2009 vol 21, 2008 vol 20. International journal of business and social science vol. The study covers all international marketing articles published in the top six international business journals, namely journal of international business studies. All journal articles featured in journal of strategic marketing vol 28 issue 3. Pdf features of international marketing international. Information technology and marketing performance within. Ijbmm provides an academic platform for professionals and researchers to contribute innovative work in the field. International marketing edinburgh business school ix module 14 marketing industrial products and business services 141. For more information, please email email protected or visit the emerald marketing ejournals collection page. As such, the ijmr provides a forum for practitioners and others to share and discuss all aspects of research.
Home international journal of marketing studies ccse. When going international, one of the major marketing decisions in international marketing to be. The international journal of online marketing ijom is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. All journal articles featured in journal of global marketing vol 33 issue 1. Second we lay out the framework of competitive marketing strategy and delineate the position of relationships. International marketing strategy of designdriven companies ipedr. Digital access to all four of our journals is an included benefit that comes with being an ama member. Official journal of the european marketing academy. Access to society journal content varies across our titles.
International marketing journals omics international. Manuscriptandsubmissionguidelines marketingmanagementjournal january2010. This journal s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Marketing mix theoretical aspects international journal of. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning. International journal of internet marketing and advertising. Internationalmarketingscholarlyjournala the term international means worldwide, hence it can be defined as the application of marketing principles to more than one country. Journal of management and marketing research role of relationship marketing, page 2 1. All manuscripts must be submitted online through scholarone manuscripts. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing. International journal of marketing management ijmm. Ijima is a doubleblind refereed, highly professional and authoritative source of information in the field of internet and its applications in marketing and advertising. Role of relationship marketing in competitive marketing strategy. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of.
Globalization has changed the nature of business in the twentyfirst century doh et al. Firsttime authors will be required to create a scholarone manuscript user account in order to proceed. This journal is a member of and subscribes to the principles of the committee on publication ethics. Easy and rapid publishing the international journal of marketing management ijmm is an international online journal in english published half yearly. It is the exchange of goods and services between different national markets that includes buyers and sellers. International journal of customer relationship marketing and. International marketing educators require a forum for disseminating their thoughts and research findings. The world of electronic marketing is continuously evolving. A case study challenges and threats for international. Introduction the purpose of competitive strategy is to achieve a sustainable competitive advantage. Ijemr addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing.
Associate professor of marketing mercer university atlanta, ga u. Pdf journal of international marketing strategy researchgate. Journal of international marketing sage publications inc. Contributions addressing any aspect of international marketing are welcome. International journal of electronic marketing and retailing. Opportunities, challenges, and research directions constantine katsikeas, leonidas leonidou, athina zeriti. Journal of international marketing 2014, american marketing association. The aim of the international journal of market research ijmr is to be the leading and authoritative source of information about excellent practice and new thinking in market research worldwide.
Journal of international marketing volume 28, number 1. November 2012 247 a look at gender differences and marketing implications heather kraft mba student mercer university atlanta, ga u. Journal of global economics focuses on a wide range of topics related to economics, banking, business management, economic development and the sustainable economic policies, egovernence. Pdf journal of international marketing researchgate. International marketing edinburgh business school v contents preface xiii structure of the course xiv acknowledgments xvii part 1 an overview module 1 the scope and challenge of international marketing 11 1. Journal of global economics is to enhance the study of economic issues such as open economy, international law, intellectual property, and global marketing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Official journal of the european marketing academy marketing. Marketing mix of 4ps for competitive advantage iosr journals. International journal of research in marketing marketing. Where the practice once relied upon abstract skills, teams and firms now have a vast array of analytics and insights at their disposal. Introduction nternational marketing is an important perception for various economies and countries of the world. Aimed at both international marketing business scholars and practitioners at senior and midlevel international marketing positions, the journals.
Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as. Jbr invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance. If you are studying this course as part of a tutored programme, you should contact your centre for further information on any. Hisham sayed soliman lecturer department of business management faculty of commerce cairo university abstract. Revisiting international marketing strategy in a digital era. International journal for human caring allen press. International journal of research in marketing elsevier.